BBN/Baby Bunting

The Baby Bunting half-year same-store sales numbers didn’t look good.

What’s interesting about that is twofold

One, that big success in statements like “Black Friday was our best ever”, isn’t translating into anything sustainable, as per the below.

Keep that in mind given that over October and November we did see quite a few retailers highlighting successful promotional activities, and it seems clear they should not be “automatically” extrapolated

Two, the trading update indicates LFL sales down 3.2%, which certainly seems to be better than what the prior half printed (the down 7% highlighted in the first table for half year).

Just interesting, not really one for us at this stage.

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